sinatoto-poster

Sinatoro: It’s a roadtrippy movie due for global release in 2012, written & directed by the team of Grant Morrison (we heart 4evs) and Adam Egypt Mortimer (video director bloke man).

It was announced just the other week at the San Diego Comic-Con with an emphasis on obviously how rad-awesome-skill it’s going to be, but also promises of how original new, innovative etc. the whole production is going to be, from promotion to the shoot to the DVD commentary no doubt. (We’ll do that by the way: exclusive superfan commentary by us for the Blu Ray 2-disc edition, yeah? Who could say no?) What this means for a no-cash indie flick like this is, inevitably, crowdsourced marketing with a viral twist. ‘X-Ray Cinema’ someone called it, not the next step on from 3D with added cancer risk, but referring presumably to the avowed full disclosure & transparency from the production team that we’re told will be part and parcel of the movie’s gestation.

Here are the basics, spreading linkmulch around like the finest organic man-manure:

Web: Sinatoro.com
Faceplace: Facebook.com/sinatoro
Twitter: Twitter.com/sinatoro

(Plenty links on those pages above to some interviews at IO9, CBR and other places, which we’ll no doubt be referring to a bit throughout this post, some of which go in to the movie in some depth, given how nascent the whole project still is. The total disclosure thing seems genuine at least, although time will tell if this approach has been wise – I still want the movie to surprise me, ‘know? Whatever, good for them because they’ve been busy, putting the word out there proactively, which hopefully means they have been able to find backers, rather than the reverse. [which it might! - Zom])

So far so un-unusual ho-hum…. ah, who’re we kidding? it would be easy, too easy to be sniffy about this shameless grab to keep their promo costs down, but come on: this is Grant Morrison and his chum -  our hearts were theirs years ago. We’re going to take them at their word: stick the accumulated Sinatoro stuff through the usual Mindless Ones Dot Com reading machine, and see what comes out the other side.

That’s right, we’re going to take a poster and some interviews and smoosh them together and pretend they’re worthy of the same kind of analysis as a fully formed and complete work of art! What of it? As a wise Montell once said: this is how we do it, fucko!