This is more interesting that it would first appear. For a start it features FX guru John Gaeta, whose mode of delivery is mesmerisingly obtuse.

More seriously, this collaboration between ILM and xLab on virtual/augmented reality tech, while being part of the Disney hype machine, has some potentially fascinating and not a little chilling implications.

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Accutron ad from 1974

Last season Don Draper disappeared. This season he’s trying to come back.

Find out how after the cut