“Why don’t you tell me all of your dreams, so I can shit on them?”

From Peggy’s vantage point, further up the corporate ladder than she could have ever expected to go but with dizzying heights still to scale, she can barely conceive of someone who has stopped dead at the top with no idea what he wants.

What was The Forecast about? The future and what it might bring, our present and where we’ve ended up, and our pasts which may or may not determine both of them. Are we slaves to our histories, or are we capable of change? A question always dangling, like a Lucky Strike, from Mad Men’s lips, but now more urgent than ever. Because the engine driving Don Draper really is running down, and he’s got to figure things out sharpish if doesn’t want to wind up bitter and alone.

This week Mad Men was rotten with young people, they were everywhere, and, it turned out, found in surprising places. From where Don’s standing of course, they’re all young. Not just the actual kids, Sally, Glen, Bobby, Gene, Paula, Maureen, (Phew!), Carol, Sarah and Yolanda, but Pete, Peggy, Mathis and Ed too. All just babies with their lives still ahead of them, their dreams there for the taking. What happens though, when you’ve realised all your dreams? This is something Don wrestles with all the way through The Forecast, all these young people and their parochial little struggles to achieve…what exactly? The approval of some stuffed shirts from a biscuit company? That’s important? The look on Don’s face throughout the impromptu emergency hallway meeting between him, Pete and Peggy was hilarious. In fact every inch of him spoke of how completely trifling and ridiculous he found this apparently life or death struggle. The sheer absurdity of Peggy’s underlings referred to as her “men” as if they were fighting in a war.

The Forecast’s totem ad campaign sums Don’s point of view up perfectly. Because, like the show this week, its focus is on kids, this time millions of them, and how Nabisco can transfer the fickle little buggers’ loyalties from one brand of sweet treats to another – their new Peter Pan cookie. That’s how the world looks to Don presently: a sea of peter pans caught up in a web of trivial concerns as nutritious and fulfilling as a candy bar. Who cares if they prefer This to That? It’s all the same, all our experiences the same, just a sugary distraction from life’s lack of meaning, and death. There has to be something more, surely? However to Peggy et al their lives are meaningful. Most of them don’t have a safety net weaved out of millions of dollars to cushion their fall should they screw up, and they don’t yet know about the yawning void waiting for them beyond the horizon if they succeed. Right now that horizon is a long way off and the problem of getting everything you want is, to them, laughable, borderline offensive even. So when Mathis walks into Don’s office looking for advice after upsetting Nabisco’s representatives, he and Don are in very different places; and the advice when it comes reflects this. Don can’t take Mathis’s problem seriously, he can’t take any of this stuff seriously anymore, and his lack of engagement results in disaster.

Only not for Mathis, not really.

Well kind of really, it does after all see him not just losing an account but his actual job. Which to him is undoubtedly huge – only that’s my point. Mathis walks into Don’s office knowing he’s going to get fired, not because of what happened with Nabisco, but because he’s going to let Don have it. It’s an exchange which for all Don’s macho posturing and talk about what it means to have “character”, Mathis totally owns. Precisely because all of this does mean so much to him, and he has his say anyway knowing full well what the outcome will be; the definition of character if ever there was one. In contrast, all that Don takes away from the moment of exercising his power is the demeaning experience of being dragged down into the muck of a situation he couldn’t give two shits about. Only a few days before he was amused by Pete and his melodramatic threats to axe Peggy’s creative team, and it’s an irony that won’t be lost on him. What really stings though, the worst thing of all, is the knowledge that whatever happens to Mathis, the agony of losing one job and then the ecstasy of finding a new one, his life will continue to matter, whereas Don’s will remain senseless and absurd.

The Forecast is full of young people showing character actually. Sometimes it’s misguided of course, like when Glen makes his move on Betty, and when Sarah tries the same thing with Don (I cracked up when she thanked him for dinner – as if they’d just been on a date!). Other times shockingly on point. Yolanda and Courtney’s career mindedness springs to mind, as does Maureen’s refusal to take any shit from Joan. Wherever these youngsters applied it though, the same rock solid sense of themselves and what they wanted was there. The same bravery. It doesn’t matter that they don’t know their limits yet, it’s still a lesson Don could learn a lot from. He has to show some character too.

The irony is that while the Nabisco advert does reflect the way Don sees young people, it also reflects the way we see him: a child man addicted to the sweet hit of women and commerce, ranging aimlessly and in circles from one empty thrill to another, never satisfied, never fulfilled. The way out is clear though. If Don’s going to move forward and make sense of the void, he needs to put aside temporary pleasures and open himself up to the possibility of injury once more, if for no other reason than to get him back into his own skin and a world where there are stakes, real pain and real joy. Change isn’t impossible, but it is hard, it entails making decisions. Scariest of all it entails risk. Don can’t imagine a future because he’s scared of change, not because there isn’t one. He’s scared of what his disenchantment with sex, relationships and work means, and the possibility that he might have to re-evaluate his relationship with all these things if he wants more from life than landing a pharmaceutical.

He has to make the jump from dissolution to substance – it’s a leap in the dark and there’s no way of knowing where he will end up. Thankfully Mathis has gone on ahead, lighting the way.

When Betty first brought up her doctor’s recommendation that she should seek psychiatric help, Don was angry. Which is another way of saying he was scared. He couldn’t cope with the idea that the life they’d built together wasn’t enough. But for Betty and Don that life was a prison, and if Betty didn’t find an outlet for her pain, then the next accident to befall her might have had far more serious consequences than the low motion car “crash” which prompted her to seek professional help in the first place. In the end Don saw this too, and acquiesced. It was Betty’s first, even if small and tentative, act of resistance.

At the time though, she was still being buffeted around by forces out of her control, most of them male. By her doctors; by her husband; by her psychiatrist, a textbook sexist freudian who treated her as little more than a hysterical child and who, against all psychiatric ethics, provided Don with detailed notes on every one of her sessions; and by her own emotions, which at that point she was a long way from understanding. She didn’t want to think about any of that stuff.

Until she did.

Betty’s story has really been about her encroaching agency, and now that she’s in a healthy relationship with a man who’s happy for her to have her own life, a career is the obvious final step. In the end the answer to Don’s question, the title of this piece, is the whole of Betty’s life without him. It was Betty speaking up to her psychiatrist about Don’s infidelities, even if she didn’t acknowledge this for years afterwards, that really set her on the road to where she is now. And it was Dr Edna, her daughter’s official and Betty’s not so official psychiatrist, who showed her what a woman could do – a woman who wouldn’t be satisfied working as a travel agent that is! Personally, wherever this story goes, I love that Betty’s considering this move. Why psychology? Because it maps her journey completely, from pawn to player – owned to owner. It’s almost too perfect.

*Don Draper, Ladies Room

Home invasion was a theme this week, what with Pima intruding upon Stan’s darkroom as well as his and Peggy’s deepest fears, Don strongarming Diana’s affections to the point that he was granted access to her private pain palace and Roger hammering the final nail into the coffin of Marie’s marriage. Then there was this:

There was something anxiety inducing about the Calvet girls picking through Don’s apartment. It wasn’t just that it unearthed old ghosts, although it did, at least in this viewer, a flood of memories both good and bad. It was that we didn’t know what they would find. What could they find though? After all, Megan knows all about Don’s past – this isn’t Betty rooting around in his draws in season one. Only somehow it all feels familiar, the same hint of impending disaster in the air.

If there was any doubt about the symbolic nature of Tricia’s wine stain then New Business puts all protestations to bed. Mad Men has a history of using these kinds of devices – remember the tear in Bobby’s wallpaper in The Flood which represented the absence of a stable, ordering father figure? – as metaphors for its character’s concerns. Here the gash-like stain functions in a similar way, standing in for the deep emotional scars inflicted by Don’s childhood. Scars that have never healed and from which there is a direct throughline leading right up to the present day, to Don’s sex mania and an air hostess spilling a drink on his floor. It doesn’t matter that Marie is ignorant of all this, it’s enough that she understands Don as a damaged person who damages those around him – which is all she needs to see this gaping wound for what it is.

Weiner and his staff could have made the stain anything, whisky, a cocktail, whatever, but they chose wine. Wine because it’s a woman’s drink, it’s bacchanalian and permanent. Sex – abandoned, chaotic behaviour – that never washes out. It will be there forever. It has been there forever. The stain is a doorway into Don’s dirty private life, which he never gave up even while married to Marie’s daughter. And it’s sitting there slap bang by her old marital bed, a grisly reminder of just how badly Megan was treated.

At the time though, it was invisible. Nothing was conclusive. Megan, to paraphrase Don in Time Zones, didn’t know… but she knew. A whiff of another woman’s perfume here, a late night disappearance there, too many client meetings – all the stuff that used to plague Betty’s thoughts. But in New Business there’s indelible evidence that someone else has been in Megan’s house. It doesn’t matter who, this woman has worn so many different faces, what matters is she was always there, lurking out of sight.

Don’s nightmare in Mystery Date ended with him murdering his dream lover, another home invader, and depositing her under the bed. He was that afraid of his old, wild nature returning. But at last the blood has trickled out, the crime scene laid bare, the criminal exposed.

At the end of New Business his apartment, his life, is gutted.

Only the stain remains.

*Marie Calvet, New Business